Showing posts with label Online marketing. Show all posts
Showing posts with label Online marketing. Show all posts

Monday, June 4, 2012

Top Social Media Marketing Strategies for Increase Website Traffic for Your Businesses


Social Networking:
Social Networking is a platform for the people who want to get in to the contacts of their friends and the families. It is the best place to share our views and get the views of the different type of peoples from the various part of the world.



Social Networking is also a platform for the businesses for introducing their business / Product/ Services to the more people in minimum cost and the short time. It is the place where you will get the real feedback for your product / Services about your strengths and weaknesses. Now in this busy life Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively less expensive platform for organizations to implement marketing campaigns and Advertising.


Social Media Marketing:
Marketing and Advertising business on social Networking Sites is nothing but the social media marketing. Here the businesses can get the more viewers for the advertising and the activities done by the organization to promote product / services. There are the various Social networking Sites where you can market your business and promote the products, these various sites are as follows:
      
   1. Facebook:
Facebook profiles are more detailed than Twitter. They allow a product to provide videos, photos, and longer descriptions. Videos can show when a product can be used as well as how to use it. These also can include testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product’s Twitter page as well as send out event reminders. Facebook promotes a product in real-time and brings customers in.
As marketers see more value in social media marketing, advertisers continue to increase sequential ad spend in social by 25%. Strategies to extend the reach with Sponsored Stories and acquire new fans with Facebook ads contribute to an uptick in spending across the site. The study attributes 84% of "engagement" or clicks to Likes that link back to Facebook advertising. Today, brands increase fan counts on average of 9% monthly, increasing their fan base by two-times the amount annually.


     2. Twitter
Twitter allows Businesses to promote products on an individual level. The use of a product can be explained in short messages that followers are more likely to read. These messages appear on followers ’home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Twitter promotes a product in real-time and brings customers in.


    3. Blogs:
Everyday there are more reasons for companies to use blogging platforms to their social media repertoire. Platforms like LinkedIn create an environment for companies and clients to connect online. that recognize the need for information, originality and accessibility employ blogs to make their products popular and unique, and ultimately reach out to consumers who are privy to social media.
Blogs allow a product or company to provide longer descriptions of products or services. The longer description can include reasoning and uses. It can include testimonials and can link to and from Facebook, Twitter and many social network and blog pages. Blogs can be updated frequently and are promotional techniques for keeping customers. Other promotional uses are acquiring followers and subscribers and direct them to your social network pages.
In a similar fashion, online communities benefit businesses because they enable them to reach the clients of other businesses using the platform. These online environments can be accessed by virtually anyone; therefore consumers are invited to be a part of the creative process. To allow firms to measure their standing in the corporate world, Glassdoor is a site where employees can place evaluations of their companies.


   4. LinkedIn
LinkedIn, being a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others  Through the use of widgets, members can promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page. LinkedIn provides its members the opportunity to generate sales leads and business partners Members can use “Company Pages” similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers


       5. Yelp
Yelp consists of a comprehensive online index of business profiles. Businesses are searchable by location, similar to Yellow Pages. The website is operational in seven different countries, including theUnited States and Canada. Business account holders are allowed to create, share, and edit business profiles. They may post information such as the business location, contact information, pictures, and service information. The website further allows individuals to write, post reviews about businesses and rate them on a five point scale. Messaging and talk features are further made available for general members of the website, serving to guide thoughts and opinions


    6. You tube
YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience's style and taste.
Also, the ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers. Certain ads are presented with certain videos since the content is relevant. Promotional opportunities such as sponsoring a video is also possible on YouTube, “for example, a user who searches for a YouTube video on dog training may be presented with a sponsored video from a dog toy company in results along with other videos


       7.Google +
Google Plus is the Social Portal which is more beneficial for the Small business owner the most. It is also beneficial for all business which can make you able to introduce your products and services to your Target Customers.
Let’s start at the beginning. You get your page at the right side of your Google Plus Profile. Then up jumps the question of whether you are a location (brick and mortar business), a brand (like Snickers or Crest), a Company, Institution or Organization (that is what Marketing Artfully is!), Arts Entertainment or Sports or Other (don’t pick other, it is hard to classify other and you may miss opportunities).
Next comes your tagline – 10 words that describe your business (these should be your 3 main keywords!). Add an avatar – this is a square like the other Google Plus Profiles so no big, beautiful banner yet. Tell your friends – DO NOT do this yet, there is nothing on your page!!!


   8. Delicious
Delicious is one of the world’s largest social bookmarking sites.  With it you can save, manage and share pages in a centralized source. It also brings a very powerful community aspect to social bookmarking.
Here on Delicious you can share your website pages as well as you can also share the various web pages which you like the most while you were surfing the internet. This bookmarking site contains various facilities which can be used by the user and share the various important things with friends and other users of delicious. which are as  Follows
1.       Organizing Your Resources
2.       Action Plans
3.       Company Sharing
4.       Back link Recording
5.       Social Networking Profiles
6.       Social Mentions
7.       Writing Showcase
8.       Don’t Lose Your Bookmarks!


  9. Digg
Digg is basically one of the best traffic machines of the internet. It’s a bunch of user-submitted links that get voted up or down by users, and clicking the front page means hundreds of thousands of eyeballs as well as tons of new backlinks which are important for search engine optimization to your website. Hitting the front page is no easy feat, but even if you don’t make it to page one you can still benefit from the traffic of Digg’s large visitor base. The first step is to sign up for an account. Do that by visiting Digg.com and register for your account as well as you can connect your facebook account with this that could make you able to find the more friends to connect with much less time.
As you are register then your account is ready to go, start digging your blog posts. After you’re logged in, click on “submit new” at the top of the site and choose whether you’re submitting a new story (blog post), image, or video. Next put in your headline and description. Remember your goal is to get people interested enough to click! So make these juicy and compelling. Take the time to submit three articles to Digg, and then see what happens!


Saturday, March 10, 2012

Online Marketing has various Marketing Strategies; Display Advertising is one of them.



Display Advertising is a type of the online marketing Strategies which used as the advertising media where promotional message appears on the others website and the other search Engines. In this kind of advertises appears as the Text, Pictures, Photographs or Logos, in this the ads can be in the form of the Static or Dynamic (Animated) ads.
Display advertising is a media for Advertising your business online. As online marketing is most important way to promote your business on Internet in short time and with Low Cost. This advertises are mostly referrers the ads like banners which can includes text, logos, pictures and more recent rich media. Rich media is nothing but the interactive multimedia, is superior media that utilizes a combination of text, audio, still images, animation, video, and interactivity content for active participation from the recipient of the ads.

Display Advertising has various types’ formats which are as follows:

Banner Ads

Description
Rectangular ads space in sizes such as 234x60, 468x60, or 728x90.
Accepts 3rd Party Rich Media Solutions from Point. Roll, Unicast, Eye blaster, and Double Click.

Banner Ads
Benefits
Above-the-fold positioning of most banners on MSN provides exceptional visibility.
Dazzle users with rich media solutions, which expand traditional creative space with vibrant ads that encourage them to interact with your brand.


Text link Ads

Description
Text links are typically between 20 to 65 characters on one to three lines of text.

Text link Ads
Benefits
It is integrated into editorial, resembling valuable site content in appearance.
Text links direct users to your site, encouraging interaction with your brand.


Button Ads

Description
Button ad is a type of rectangular ad space, including 120x30, 120x60, 120x90, and more.

Button Ads
Benefits
Above-the-fold positioning of most buttons on MSN provides exceptional visibility.
This integrated into site content, maximizing visibility without disrupting user's experience.
It encourages direct response when button is delivered via e-mail newsletter.


Content Module Ads

Description
Content modules include text-only, text and graphic or scrolling behavior.

Content Module Ads
Benefits
It allows you to update scrolling text messages in near real time to keep your marketing messages current.
Contextually targets your brand or message within similar editorial content.
Text links draw users to your site and allow them to interact with your brand.
  

Mobile Banner Ads

Description:
Graphic display ads delivered to mobile devices equipped with MSN Mobile content services.
Ads appear within mobile content allowing the user to click through to a page optimized for a mobile browser experience.

Mobile Banner Ads
Benefits:
Reach 9.6 million people (58 million page views monthly) consuming premium MSN Mobile content on their cell phones or PDA.
Align your message with best of breed content including FOX Sports on MSN, MSNBC.com, MSN Entertainment, MSN Money, and MSN Weather.
Ad offerings comply with the Mobile Marketing Association (MMA).


Rectangle Ads

Description
Standard 180x150 and 300x250 placements, as well as 380x200 ad placement on MSN Games.
Typically accept 3rd Party Rich Media solutions from Point Roll, Unicast, Eye blaster, and Double Click Motif.

Rectangle Ads
Benefits
Thrill users with rich media solutions, which expand creative space with dynamic, high-impact ads and invite them to interact with your brand.
Command the undivided attention of engaged users as they move from section to section with your transition ads.
Well-integrated into content, associating your message with highly specific site-related articles.


Video Overlay Ads

Description
Three types of overlays provide various levels of engagement: 300x60 animated overlays provide the highest level of engagement; 60x60 bug overlays are the least intrusive; and 300x60 brand bar overlays offer a straightforward banner-based overlay experience.
Video overlays support third-party serving from Atlas Advertiser Suite.
Video overlays are available only on MSN Video properties and sites. 

Video Overlay Ads
Benefits
Drive a higher level of brand awareness.
Extend your reach to the video audience at an efficient price point.
Engage with users while they are actively consuming video content.


Streaming Media Ads

Description
It has Five- to thirty-second interstitial audio and video ads with clickable banners.

Streaming Media Ads
Benefits
It offers the branding power of traditional radio and television, plus the reach and interactivity of the Internet.
With MSN radio ads, reach enthusiastic music aficionados of every genre, from hip-hop to indie rock to classical.
Affiliate your brand with high-quality journalism on various video clips, from segments of The Today Show to sports highlights.

Friday, January 20, 2012

Online Marketing is the Most Popular tool to Introduce your Product to more Customer in Low Cost.


Internet Marketing is the most important type of marketing for your product & services. Internet Marketing always helps to every Manufactures or Organization to promote your product or services in front of the vast market with less investment and minimum time. Generally Internet Marketing is always known by the various names like as Online Marketing, E-Marketing or Web Marketing. Internet Marketing is abbreviated as I-Marketing. Here in Internet Marketing we marketer can get the various benefits from the Internet Marketing, It refers the various thing like Designing, Development, Advertisement and the most important that is Sales.

Every day thousands of people search the Internet for various ideas and information just like yours. As per the international survey out of the complete population 85% of Internet users find new websites by using various search engines such as Google, Yahoo & MSN. Promoting products and services is foremost priority of the manufacture but they also take care of the time and the costing to promote their Product / Services.
Internet Marketing has the various ways to market you product on internet, whenever we works to promote our product or Services on internet, we have first question facing how could we promote our product or services and from where we are going to start this internet marketing for our product or services. So here are the some types or ways to start promoting your business online.
Display Advertising:  
Display advertising is graphical advertising on the internet or websites that appears next to content on web pages. These ads, often referred to as banners, these ads also attracts more users and they click these kind of ads. These ads are mostly used to market our company site on the others website to increase the traffic to our site.
  
Search Engine Marketing (SEM):
Search Engine Marketing (SEM) is most important way of internet Marketing. As having listing in search Engine is most important things to increase your site traffic. Many people surf of internet for the various topics and information and also for the various product & services. Internet users mostly clicks to the first few links given in search so your website must be on the first page of the Search engine and for that Search Engine Marketing and Search engine Optimization help you.  This help you for marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

Search Engine Optimization (SEO):
This is the process for Search Engine Marketing to improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. 

There are lots of benefits of having the help of SEO in your Internet Marketing. Benefits are as follows. . .  
  1. Saves time and Money.
  2. Improve your Competitive Edge.
  3. Enhance sales.
  4. Expand Customer Base and target Audience.
  5. Increases return on investment.  
Social Media Marketing:
Social Media Marketing is the best way to reach to the all type of prospecting customer for your product. You can introduce your product to more number of internet users and get more traffic diverted to your website. Most of the target customers always go through the social networking site as comparing with the other sites and users spends lots of time with social networking site. You can keep them engage to talk about your product or review your services more by keeping your information about product and services updated. Social media marketing is the free source of marketing of your product or services.

Email Marketing:
It Involve directly marketing a commercial message to a group of people using electronic mail. You can also introduce your various offers and discounts through the mail marketing to exact target customers and make them convince to experience your product or services.

Referral Marketing:

Referral Marketing is a method of promoting products or services to new customers through referrals, usually word of mouth. This also includes posting ads on others site by contacting the site owner. It can be free or paid ads to divert users from that site to yours.

Affiliate Marketing:
Affiliate marketing is marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts.

Content Marketing: 
Content Marketing means creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers.