Social Networking is a platform for the people who want to get in to the contacts of their friends and the families. It is the best place to share our views and get the views of the different type of peoples from the various part of the world.
Social Networking is also a platform for the businesses for introducing their business / Product/ Services to the more people in minimum cost and the short time. It is the place where you will get the real feedback for your product / Services about your strengths and weaknesses. Now in this busy life Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively less expensive platform for organizations to implement marketing campaigns and Advertising.
Social Media Marketing:
Marketing and Advertising business on social Networking Sites is nothing but the social media marketing. Here the businesses can get the more viewers for the advertising and the activities done by the organization to promote product / services. There are the various Social networking Sites where you can market your business and promote the products, these various sites are as follows:
Facebook profiles are more detailed than Twitter. They allow a product to provide videos, photos, and longer descriptions. Videos can show when a product can be used as well as how to use it. These also can include testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product’s Twitter page as well as send out event reminders. Facebook promotes a product in real-time and brings customers in.
As marketers see more value in social media marketing, advertisers continue to increase sequential ad spend in social by 25%. Strategies to extend the reach with Sponsored Stories and acquire new fans with Facebook ads contribute to an uptick in spending across the site. The study attributes 84% of "engagement" or clicks to Likes that link back to Facebook advertising. Today, brands increase fan counts on average of 9% monthly, increasing their fan base by two-times the amount annually.
Twitter allows Businesses to promote products on an individual level. The use of a product can be explained in short messages that followers are more likely to read. These messages appear on followers ’home pages. Messages can link to the product’s website, Facebook profile, photos, videos, etc. This link provides followers the opportunity to spend more time interacting with the product online. This interaction can create a loyal connection between product and individual and can also lead to larger advertising opportunities. Twitter promotes a product in real-time and brings customers in.
Everyday there are more reasons for companies to use blogging platforms to their social media repertoire. Platforms like LinkedIn create an environment for companies and clients to connect online. that recognize the need for information, originality and accessibility employ blogs to make their products popular and unique, and ultimately reach out to consumers who are privy to social media.
Blogs allow a product or company to provide longer descriptions of products or services. The longer description can include reasoning and uses. It can include testimonials and can link to and from Facebook, Twitter and many social network and blog pages. Blogs can be updated frequently and are promotional techniques for keeping customers. Other promotional uses are acquiring followers and subscribers and direct them to your social network pages.
In a similar fashion, online communities benefit businesses because they enable them to reach the clients of other businesses using the platform. These online environments can be accessed by virtually anyone; therefore consumers are invited to be a part of the creative process. To allow firms to measure their standing in the corporate world, Glassdoor is a site where employees can place evaluations of their companies.
LinkedIn, being a professional business-related networking site, allows companies to create professional profiles for themselves as well as their business to network and meet others Through the use of widgets, members can promote their various social networking activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn profile page. LinkedIn provides its members the opportunity to generate sales leads and business partners Members can use “Company Pages” similar to Facebook pages to create an area that will allow business owners to promote their products or services and be able to interact with their customers
Yelp consists of a comprehensive online index of business profiles. Businesses are searchable by location, similar to Yellow Pages. The website is operational in seven different countries, including theUnited States and Canada. Business account holders are allowed to create, share, and edit business profiles. They may post information such as the business location, contact information, pictures, and service information. The website further allows individuals to write, post reviews about businesses and rate them on a five point scale. Messaging and talk features are further made available for general members of the website, serving to guide thoughts and opinions
6. You tube
YouTube is another popular avenue; advertisements are done in a way to suit the target audience. The type of language used in the commercials and the ideas used to promote the product reflect the audience's style and taste.
Also, the ads on this platform are usually in sync with the content of the video requested, this is another advantage YouTube brings for advertisers. Certain ads are presented with certain videos since the content is relevant. Promotional opportunities such as sponsoring a video is also possible on YouTube, “for example, a user who searches for a YouTube video on dog training may be presented with a sponsored video from a dog toy company in results along with other videos
Google Plus is the Social Portal which is more beneficial for the Small business owner the most. It is also beneficial for all business which can make you able to introduce your products and services to your Target Customers.
Let’s start at the beginning. You get your page at the right side of your Google Plus Profile. Then up jumps the question of whether you are a location (brick and mortar business), a brand (like Snickers or Crest), a Company, Institution or Organization (that is what Marketing Artfully is!), Arts Entertainment or Sports or Other (don’t pick other, it is hard to classify other and you may miss opportunities).
Next comes your tagline – 10 words that describe your business (these should be your 3 main keywords!). Add an avatar – this is a square like the other Google Plus Profiles so no big, beautiful banner yet. Tell your friends – DO NOT do this yet, there is nothing on your page!!!
Delicious is one of the world’s largest social bookmarking sites. With it you can save, manage and share pages in a centralized source. It also brings a very powerful community aspect to social bookmarking.
Here on Delicious you can share your website pages as well as you can also share the various web pages which you like the most while you were surfing the internet. This bookmarking site contains various facilities which can be used by the user and share the various important things with friends and other users of delicious. which are as Follows
1. Organizing Your Resources
2. Action Plans
3. Company Sharing
4. Back link Recording
5. Social Networking Profiles
6. Social Mentions
7. Writing Showcase
8. Don’t Lose Your Bookmarks!
Digg is basically one of the best traffic machines of the internet. It’s a bunch of user-submitted links that get voted up or down by users, and clicking the front page means hundreds of thousands of eyeballs as well as tons of new backlinks which are important for search engine optimization to your website. Hitting the front page is no easy feat, but even if you don’t make it to page one you can still benefit from the traffic of Digg’s large visitor base. The first step is to sign up for an account. Do that by visiting Digg.com and register for your account as well as you can connect your facebook account with this that could make you able to find the more friends to connect with much less time.
As you are register then your account is ready to go, start digging your blog posts. After you’re logged in, click on “submit new” at the top of the site and choose whether you’re submitting a new story (blog post), image, or video. Next put in your headline and description. Remember your goal is to get people interested enough to click! So make these juicy and compelling. Take the time to submit three articles to Digg, and then see what happens!