Saturday, March 10, 2012

Online Marketing has various Marketing Strategies; Display Advertising is one of them.



Display Advertising is a type of the online marketing Strategies which used as the advertising media where promotional message appears on the others website and the other search Engines. In this kind of advertises appears as the Text, Pictures, Photographs or Logos, in this the ads can be in the form of the Static or Dynamic (Animated) ads.
Display advertising is a media for Advertising your business online. As online marketing is most important way to promote your business on Internet in short time and with Low Cost. This advertises are mostly referrers the ads like banners which can includes text, logos, pictures and more recent rich media. Rich media is nothing but the interactive multimedia, is superior media that utilizes a combination of text, audio, still images, animation, video, and interactivity content for active participation from the recipient of the ads.

Display Advertising has various types’ formats which are as follows:

Banner Ads

Description
Rectangular ads space in sizes such as 234x60, 468x60, or 728x90.
Accepts 3rd Party Rich Media Solutions from Point. Roll, Unicast, Eye blaster, and Double Click.

Banner Ads
Benefits
Above-the-fold positioning of most banners on MSN provides exceptional visibility.
Dazzle users with rich media solutions, which expand traditional creative space with vibrant ads that encourage them to interact with your brand.


Text link Ads

Description
Text links are typically between 20 to 65 characters on one to three lines of text.

Text link Ads
Benefits
It is integrated into editorial, resembling valuable site content in appearance.
Text links direct users to your site, encouraging interaction with your brand.


Button Ads

Description
Button ad is a type of rectangular ad space, including 120x30, 120x60, 120x90, and more.

Button Ads
Benefits
Above-the-fold positioning of most buttons on MSN provides exceptional visibility.
This integrated into site content, maximizing visibility without disrupting user's experience.
It encourages direct response when button is delivered via e-mail newsletter.


Content Module Ads

Description
Content modules include text-only, text and graphic or scrolling behavior.

Content Module Ads
Benefits
It allows you to update scrolling text messages in near real time to keep your marketing messages current.
Contextually targets your brand or message within similar editorial content.
Text links draw users to your site and allow them to interact with your brand.
  

Mobile Banner Ads

Description:
Graphic display ads delivered to mobile devices equipped with MSN Mobile content services.
Ads appear within mobile content allowing the user to click through to a page optimized for a mobile browser experience.

Mobile Banner Ads
Benefits:
Reach 9.6 million people (58 million page views monthly) consuming premium MSN Mobile content on their cell phones or PDA.
Align your message with best of breed content including FOX Sports on MSN, MSNBC.com, MSN Entertainment, MSN Money, and MSN Weather.
Ad offerings comply with the Mobile Marketing Association (MMA).


Rectangle Ads

Description
Standard 180x150 and 300x250 placements, as well as 380x200 ad placement on MSN Games.
Typically accept 3rd Party Rich Media solutions from Point Roll, Unicast, Eye blaster, and Double Click Motif.

Rectangle Ads
Benefits
Thrill users with rich media solutions, which expand creative space with dynamic, high-impact ads and invite them to interact with your brand.
Command the undivided attention of engaged users as they move from section to section with your transition ads.
Well-integrated into content, associating your message with highly specific site-related articles.


Video Overlay Ads

Description
Three types of overlays provide various levels of engagement: 300x60 animated overlays provide the highest level of engagement; 60x60 bug overlays are the least intrusive; and 300x60 brand bar overlays offer a straightforward banner-based overlay experience.
Video overlays support third-party serving from Atlas Advertiser Suite.
Video overlays are available only on MSN Video properties and sites. 

Video Overlay Ads
Benefits
Drive a higher level of brand awareness.
Extend your reach to the video audience at an efficient price point.
Engage with users while they are actively consuming video content.


Streaming Media Ads

Description
It has Five- to thirty-second interstitial audio and video ads with clickable banners.

Streaming Media Ads
Benefits
It offers the branding power of traditional radio and television, plus the reach and interactivity of the Internet.
With MSN radio ads, reach enthusiastic music aficionados of every genre, from hip-hop to indie rock to classical.
Affiliate your brand with high-quality journalism on various video clips, from segments of The Today Show to sports highlights.